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Marketing Technology Provider, Spring Metrics, Announces Rebrand as Spring Engage

Spring Engage, formerly known as Spring Metrics, is excited to launch their new brand with continued growth in the hospitality market. The marketing technology company, located in downtown Raleigh, NC, announced the new look at a recent anniversary celebration. Spring Engage will continue to be a leading provider of solutions that enable hotels to increase …

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Meeting Customer’s Expectations in the New Age of Personalization

It is no wonder that personalization has been the hot topic for hotel marketers and technology professionals over the past couple of months. Research has shown that guests searching for travel information are no different than any other online consumer; they are now expecting a significant level of personalization during their travel planning. In order …

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