The 2013 holiday shopping season is just around the corner. Businesses are getting their marketing campaigns ready and the ecommerce stores prepared for the biggest shopping season of the year. Shoppers are already beginning to look for gifts and deals, even though it’s only the beginning of October (which just proves you can never prepare too early for holiday business). So, are you ready for the holiday rush? Miva and Spring Metrics are teaming up to make sure that your business is ready to sell more this holiday season than ever before. It can be a very hectic time of year, but we’ll lessen the stress by showing you strategies to sell more than ever! Stay on top of your game this year by joining us for a live webinar on October 17, 2013, 2PM EST: “Conquer this Holiday Season: Strategies for Maximizing Your Ecommerce Conversion Rate and Driving Revenue.”
Join us and learn invaluable advice, tips, and information to ensure that your online store is holiday-ready. Whether you already have your marketing strategy in place or you are still working out the details, join us if you want to be ahead of the game this year.
We will take a look at some telling data from our client base from last holiday season and outline strategies for success as we move into this crazy time of year!
Here is a little preview to whet your appetite – Make sure you sign up!
Last year we noticed some interesting trends across the ecommerce landscape. From October to December, conversion rates climb steadily before dropping back down in mid January. This is what would be expected. More people buy during the holidays, that is a given. But the interesting thing we noticed is that while conversion rates climb steadily, Average Order Value often falls significantly during the same time. The coinciding patterns are startling, as you can see in the graphic below.
Why does average order value fall so much? We’ve got a few ideas as to why. We also have some great strategies to combat this, as well as other tips and tricks to make sure you are fully prepared to conquer the upcoming holiday shopping season. Come join us in the webinar to learn more! We look forward to seeing you there!