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Marketing Technology Provider, Spring Metrics, Announces Rebrand as Spring Engage

October 30, 2015- Spring Engage, formerly known as Spring Metrics, is excited to launch their new brand with continued growth in the hospitality market. The marketing technology company, located in downtown Raleigh, NC, announced the new look at a recent anniversary celebration.

Spring Engage will continue to be a leading provider of solutions that enable hotels to increase engagement and build relationships online with a targeted and intentional approach. The change was fueled by the company’s expansion within the hotel market, and represents both the value provided with their current solutions as well as future product releases.

The change comes at an opportune time, as travelers today have more information and options available than ever before. Hotels and resorts have recognized the need to provide value with guests early in the booking process. And with Spring Engage, hotel marketing professionals are able to easily and effectively build meaningful relationships with these potential guests when their interest level is at its highest.

“Building great relationships begins with taking intentional steps to engage with people, and for our clients, it’s the traveler, whether it’s for business or pleasure,” says Shawn Williams, Spring Engage President & COO.  “Taking advantage of those opportunities, nurturing those relationships, and building repeat business is where the most value will be derived moving forward”, Williams goes on to state.

Spring Engage is already working with several of the top hotel brands in the world and many of the leading management groups, including two of the top three in North America. They will continue to grow their client base in the United States and Canada, with an eye on European expansion.

To fuel that growth and to continue to provide exemplary service, Spring Engage will be growing their team with additional business development and product management positions over the next several months.


Spring Metrics Grows 29% in 2014, Names New President & COO

Enters 2015 profitable and hiring in fast-growing e-commerce & hospitality industries

February 15, 2015 – Spring Metrics is excited to announce that Shawn Williams has been named President & COO. Shawn, who joined the company in 2012 and has led the company’s revenue growth, now takes responsibility for continued expansion across all operations of the company.

Spring Metrics achieved profitable growth throughout 2014, increasing revenue by 29% while advancing and broadening the company’s offerings.

The e-commerce market alone grew at 14% last year, and is projected to continue at a rapid pace, while hotels saw a similar growth pattern in the low double digit range. Spring Metrics’ SaaS solution allows marketing professionals in these fast-growing markets to increase their market share and grow their business by nurturing relationships and dramatically improving their conversion rates on web, mobile, and social channels.

To accelerate growth in 2015, Spring Metrics is hiring, expanding its industry partnerships, and investing in continued product advancements.

“The opportunity is tremendous. Efforts are focused on providing valuable solutions to the markets we serve, which in addition to the local impact we’re able to have, makes it an exciting place to be”, said Williams.

Peter Bourne remains Executive Chairman of the company.

About Spring Metrics

Spring Metrics delivers a SaaS solution to marketing professionals, allowing them to build relationships and increase revenue via personalized, targeted content and offers. As a leader in both the hotel and e-commerce markets, Spring Metrics provides applicable, relevant insight, that fosters deeper relationships, leading to the growth of your client base.

Partnership Announcement: UniteU Commerce™

November 21, 2013 – Spring Metrics is proud to announce its newest partnership with UniteU Commerce. UniteU brings a unique level of customization and support to its ecommerce clients that lends itself to Spring Metrics’ behavioral targeting and real-time engagement approach to driving revenue. We share several clients, all of whom have seen great success combining the UniteU Commerce™ platform with our Smart Conversions solution.


UniteU is digital commerce technology that unifies customer engagement across channels and devices for mid-market retailers and emerging brands. UniteU offers a wide range of eCommerce solutions and services that provide shopping experiences online, in-store and across every digital touchpoint. These solutions include; uMobile POS™ and the UniteU Commerce™ platform; a single unifying commerce hub, connecting and aggregating disparate data sources them leveraging that data across all channels and emerging technologies.

Spring Metrics is committed to bringing further value and support to our clients, and we believe this partnership will enable us to better support and serve our client base moving forward. We are excited to begin this partnership and look forward to continuing our relationship with UniteU moving forward.

Want to know more about UniteU? Visit their website or speak with one of their qualified eCommerce specialists.

Conquer this Holiday Season: Strategies for Maximizing Your Ecommerce Conversion Rate

The 2013 holiday shopping season is just around the corner.  Businesses are getting their marketing campaigns ready and the ecommerce stores prepared for the biggest shopping season of the year.  Shoppers are already beginning to look for gifts and deals, even though it’s only the beginning of October (which just proves you can never prepare too early for holiday business).  So, are you ready for the holiday rush? Miva and Spring Metrics are teaming up to make sure that your business is ready to sell more this holiday season than ever before.  It can be a very hectic time of year, but we’ll lessen the stress by showing you strategies to sell more than ever! Stay on top of your game this year by joining us for a live webinar on October 17, 2013, 2PM EST: “Conquer this Holiday Season: Strategies for Maximizing Your Ecommerce Conversion Rate and Driving Revenue.”

Join us and learn invaluable advice, tips, and information to ensure that your online store is holiday-ready. Whether you already have your marketing strategy in place or you are still working out the details, join us if you want to be ahead of the game this year.

We will take a look at some telling data from our client base from last holiday season and outline strategies for success as we move into this crazy time of year!

Here is a little preview to whet your appetite – Make sure you sign up!

Last year we noticed some interesting trends across the ecommerce landscape. From October to December, conversion rates climb steadily before dropping back down in mid January. This is what would be expected. More people buy during the holidays, that is a given. But the interesting thing we noticed is that while conversion rates climb steadily, Average Order Value often falls significantly during the same time. The coinciding patterns are startling, as you can see in the graphic below.


Why does average order value fall so much? We’ve got a few ideas as to why. We also have some great strategies to combat this, as well as other tips and tricks to make sure you are fully prepared to conquer the upcoming holiday shopping season. Come join us in the webinar to learn more! We look forward to seeing you there!



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