Earlier this week, our President and COO, Shawn Williams had the opportunity to discuss the growing importance of using customer data in your marketing through NCTA's NC Tech Talks.
NC Tech Talks is a monthly radio show in which NCTA interviews a few members of the North Carolina tech community to discuss initiatives, innovative solutions, and upcoming events in the area. This month, the topic in focus was analyzing data to see the best site results. NCTA's Senior Director of Programs, Marc Montoro, spoke with Spring Metrics and CSpring to discuss their knowledge on the topic.
During the interview, Marc and Shawn speak about everything from our beginnings, our future, and how we are working with a variety of industries to capitalize on their visitor data.