A person’s location can be one of the most defining pieces of information about them. Each city, country, even continent can give away important and useful details about who a person is and what their preferences are.
This information becomes even more relevant within the hotel industry. When you have to opportunity to discover a person’s culture simply from a website visit, you can not only win their business, but understand your guest’s wants and needs before they walk through your door.
Geolocation can tell you so much more than where a visitor is coming from. It can identify your traveler and answer all the questions you want to ask- but can’t. Why are they traveling? What are their room and amenity preferences? What are they expecting out of their stay? How can your hotel stand out against the competition?
Different cultures have different standards, expectations and general needs when it comes to their stay. At the end of the day, you’re giving a stranger an alternate home for a few days, so knowing basic information on their continent, country, even city as soon as they hit your site can give your marketing team the upper hand they need.
This infographic evaluates changes in international travel as well as the difference in the customer experience. The market is changing. People are traveling more and the spectrum and distance of their travel is become much wider.
Now, the customer experience can be completely changed by using geolocation through targeted content and on-site personalization. A simple greeting in a visitors native language, or a campaign that appeals to their travel needs will keep visitors happy and booking directly on-site.